How to MeasureCamp

Info for Attendees

What to expect and how to prepare for MeasureCamp DC

🎯 What is MeasureCamp?

MeasureCamp is an unconference – a participant-driven event where you create the agenda. Unlike traditional conferences with pre-planned keynotes and sponsor presentations, MeasureCamp is all about knowledge sharing between digital analytics practitioners.

When you arrive, you’re not a guest – you’re a participant. The schedule is created on the day by attendees, for attendees. You decide what you want to learn, teach, and discuss.

📋 The Session Board

The heart of MeasureCamp is the Session Board – our collaborative scheduling system:

• 8 time slots of 30 minutes each
• 4-10 rooms of varying sizes available
• Empty at the start – we fill it together!
• Anyone can propose a session on any relevant topic

How it works: After the morning introduction, the Session Board opens. Simply write your topic on a sticky note and place it in an available time slot and room. That’s it – you’ve just created a session!

Session Format Ideas:

• Traditional presentation – Slides and Q&A
• Discussion – Facilitated group conversation
• Workshop – Hands-on problem solving
• Round table – Open conversation on a topic
• Demonstration – Show a tool, technique, or solution
• Case study – Share real-world experiences
• Q&A session – “Ask me anything” format

Remember: Sessions can be technical or business-focused, for beginners or experts. The format is 100% flexible – be creative!

🚶‍♀️ The Rule of Two Feet

Use your feet! If you find yourself in a session that’s too basic, too advanced, or not what you expected – simply leave and find another session that’s more valuable to you.

This isn’t rude – it’s encouraged! You’re responsible for maximizing your own learning experience. Session leaders understand this is part of the unconference format.

🎫 About Tickets

Free & Inclusive

• Always free – MeasureCamp tickets will never cost money
• Open to everyone in the digital analytics community
• Company limit – Maximum 4 attendees per company to ensure diversity
• Fair access – Ticket releases are staggered to give everyone a chance

Tickets go fast! Be prepared and ready when ticket releases are announced. Follow our social media for release notifications.

Who Should Attend?

• Digital analytics practitioners of all experience levels
• Data scientists working with digital data
• Marketing professionals using analytics
• Product managers focused on data-driven decisions
• Consultants and vendors – including competitors to sponsors

Note: Sales people and recruiters who can’t contribute to knowledge sharing are asked not to take tickets from practitioners who can add value.

🚫 No Selling Policy

MeasureCamp is about knowledge transfer, not sales. While business relationships naturally develop and deals may happen organically, aggressive selling and sales pitches are strongly discouraged.

Focus on value: Share how tools and services solve real problems in day-to-day work, rather than pushing products. Attendees will seek out solutions that genuinely help them.

Product demonstrations are welcome – but make them educational and valuable. Remember, attendees will vote with their feet if a session becomes too sales-focused!

🍕 Food & Networking

MeasureCamp isn’t just about sessions:

• Morning coffee & breakfast – Arrive early to network before sessions begin
• Lunch provided – Great opportunity to continue conversations
• Snacks & drinks – Keep your energy up throughout the day
• After-party – Continue networking in a relaxed setting

Pro tip: Some of the best learning happens during breaks! Don’t rush between sessions – take time to chat with fellow attendees.

✅ How to Prepare

For First-Time Attendees:

• Come with questions – What challenges are you facing in your work?
• Bring business cards – You’ll meet lots of great people
• Think of topics – What could you share with others?
• Be open-minded – Try sessions outside your comfort zone
• Don’t over-plan – The beauty is in the spontaneity!

For Returning Attendees:

• Share your experience – Help newcomers feel welcome
• Propose advanced sessions – Push the boundaries of knowledge
• Facilitate discussions – Your experience makes you a great moderator
• Try new formats – Experiment with workshops or demonstrations

🤝 Community Guidelines

• Be respectful – Everyone is here to learn
• Share knowledge – The more you contribute, the more everyone benefits
• Ask questions – No question is too basic or too advanced
• Take notes – Session leaders appreciate when you document insights
• Follow up – Connect with people after sessions to continue conversations
• Pay it forward – Help make the community stronger

Ready to make MeasureCamp DC amazing?
Your participation and knowledge sharing make this event special!

🌟 What Previous Attendees Say

Don’t just take our word for it – hear from someone who’s experienced MeasureCamp firsthand across multiple cities:

Tips from a Multi-City MeasureCamp Attendee:

• Come prepared with a topic that ignites your passion (even if you don’t plan to speak)
• Strategically select your sessions to avoid overlapping with major players
• Choose a less crowded time slot for maximum engagement
• Remember, it’s not just about data—try to provide unexpected value
• Ensure you’re well-rested beforehand to make the most of the event
• Keep an open mind and embrace serendipitous encounters!